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Why True Nine.

Strategy & Guidance

True Nine is a strategic partner to those venturing into a new era. Motivated by the firm belief that people can find joy by embracing change, we passionately foster collaborative conversations that guide the design, planning, and pursuit of your future.

True Nine

In soccer, a true nine is focused on the goal. Calm under pressure and able to create opportunities for teammates, this player displays situational awareness, a high level of confidence, and a big-picture understanding. As strategy consultants, True Nine commits these qualities to every engagement, playing an essential role for you, your team, and your organization as you pursue your goals.

Core Values

Driven by the core values of Innovate, Collaborate, and Learn, True Nine applies proven techniques that guide clients as they define their strategic objectives and encourages them to dislodge from the comfort of the status quo. 

Learn more about Change Enthusiast, Keynote Speaker, Podcast host and True Nine Founder Amy C. Horner, CPA, MBA.

Define your future. Design your plan.

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